konehead design process

Sometimes our process may seem a little peculiar, wacky, or we appear to be having too much fun, but don’t be alarmed! Our process always has the clients’ needs and requirements at the forefront. konehead design has learned effective design strategies are rarely alike. Each path toward success is unique. One path may require greater emphasis on identity enhancement, while another may need a boost in social media engagement. This is when clear communication between us is important to achieving an effective branding strategy or design solution for you. Over the years we know this requires attentively listening to your needs and concerns. Coupled with our knowledge and experience in solving communication challenges ensures your success. One of our top goals is to earn your trust and ultimately provide a solution that exceeds your expectations of the final product.

Analysis & Planning

Ultimately the most important first step is to write clear and concise content. konehead design assists you in evaluating your content and determining the most effective way to shape it to best communicate your message. Who is your competition? Where are they more successful? How can we help you do it better? What distinguishes you or makes you unique? What is your business’s perceived value? These are just a few of the questions we ask. All along the way collaborating with you on our discoveries and insights toward accomplishing your goal. Then we can begin to establish a conceptual plan of production.

Conceptualization & Designing

Conceptualizing or brainstorming is essential to establish a foundation of structure to develop. Based upon our collaboration and our research we begin to conceive ideas which best fit the goals of your plan. A plan that allows creativity to stretch beyond the norm, creating a visual language which harmonizes with the written words and communicates to your audience. All of which must form a cohesion to following function.